What motivates women to workout
What motivates women to workout
What motivates women to workout
In 2007 Melanie Becker was in the best physical state of her life. An office neck injury, 12months and several kilos later she found herself needing to buy exercise gear to support a curvier frame.
"I was the typical modern women, juggling work, family and friends and struggling to make time for myself. But when I did manage to do some exercise I wanted to look and feel sexy."
Melanie Becker
After weeks of frustrating and unsuccessful shopping she was amazed to find that not only was it impossible to find comfortable and flattering gear above a size 14, but how ironic that brands that claimed to sell health products used models who did not represent healthy body weight.
The importance of wearing good quality exercise clothes is often underrated says Caitlin Reid, exercise physiologist, dietitian and author of Health & the City:
"Comfortable, supportive and sleek exercise clothing that has adequate coverage over your wobbly bits can go a long way towards helping you stay motivated and confident during your workout. When you feel good, you're more likely to want to workout. Female For Life have exercise clothes for women of all shapes and sizes, so women don't have to wait until they're fit to look good working out."
In fact in a recent online survey, Female For Life found that whilst 87% of women are more motivated to keep active when their gear is comfortable and flattering, more than 51% of women find it hard to find and over 62% have stopped exercising at some point because their gear was too uncomfortable.
So Melanie decided to do something about it. She left her desk job and founded Female For Life an active wear brand for REAL women, with REAL curves.
"We deserve to feel beautiful, especially when we exercise", says Melanie, "That's why I founded Female For Life, to make women both look and feel beautiful when exercising". And so far she seems to be doing pretty darn well:
"I received my new gym clothes and am so very, very happy with them and your service! I can tell these clothes were designed by a woman for a woman's body. I love the pants they make me feel slim and do not give me a muffin top, the sports top helps me stand tall and feel supported, and the comfortable yet super supportive bra top is just so hard to take off - I want to stay in it all day! I cannot believe that my gym clothes are now one of the outfits I feel most confident and beautiful in! Thank you very much - I hope more women benefit from your products!" ~ Liv
Catering for sizes 6 to 20 and with plans to extend to a size 24 by mid 2011, Female For Life is about being positive and confident about your body.
Customers can browse their gorgeous styles by size, colour and body shape. Their online environment is friendly, supportive, easy to use, and provides shoppers with exercise tips.
So if you are a women who loves her body (curves and all) ,get active, get online and visit www.femaleforlife.com.au
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