What to Keep in Mind When Buying Trade Show Displays

What to Keep in Mind When Buying Trade Show Displays

Trade shows give you the opportunity to advertise your product to potential customers and partners. To convert show visitors into customers, it is essential to present your product or service effectively. As you will be sharing the trade show floor with several other manufactures, the task of attracting visitors to your booth can be quite challenging. The displays you use to advertise your product/service should make an impact and compel visitors to take a second look. While there are a lot of options when it comes to display systems, such as fabric displays, panel displays, podium displays and so on, you should keep certain things in mind before making the actual purchase.

Some buying tips

Plan in advance. To advertise your product effectively, you need to choose the appropriate displays systems, graphics and booth design. Typically, it takes manufacturers anywhere between two to four weeks to build a show booth .If you want it sooner that that, then you may have to pay 'rush charges'. Graphics are created in the time required to build the booth. It is therefore advisable to take some time out to make an informed buying decision.

You also have to take the cost of the booth and displays into consideration. Custom graphics will cost you more. If you are unable to stretch your budget, then you can consider renting display systems. Renting makes sense if you are attending just one or two trade shows a year. If you prefer to own the displays, then see if the manufacturer can give you discounts on purchase of multiple displays. Also keep shipping expenses in mind when purchasing displays.

If you are exhibiting at a trade show for the first time, then it is advisable to attend two or more large trade shows to get an idea about different types of display systems (pop-up displays, fabric displays, modular displays etc). Ask exhibitors about the manufacturers they have sourced the booths and displays from. Check how easy it is to assemble and takedown various manufactured systems. The fewer the parts comprising the system, the easier it is to set-up. Compare booths/displays from different manufacturers. And do some research on the internet to see what type of system best suits your needs. Start shopping 2-3 months before the trade show to give yourself time to choose the right variety of display and give the manufacture enough time to create the proper graphics/artwork.

Choosing appropriate display systems

The display systems you choose will depend on your advertising needs, budget and the floor space you have rented. Fabric displays, for instance, are ideal when you have a sizeable floor space and want to make an impact with the advertising graphics. Similarly, truss displays also offer a distinctive look that makes you stand out from the crowd. For simpler displays, you can use one or more banner stands and mount your displays on the stands. They can be set up within a minute, are lightweight and can be transported easily. If you require a more compact exhibit when there is limited floor space, you can go for tabletop displays. Panel displays are ideal for creating a retail setting while hanging displays present your advertising message above the crowd, for everyone to see. For added functionality, portable podium exhibits are ideal.

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