What to ask before hiring a web designer?

What to ask before hiring a web designer?

What do you expect your website to do for your business? Before you hire a web design company, you have to know what you want your website to do for your business. Be specific. Don't say "we want to get more customers", because it is not specific enough. Do you want your website to create a Fortune 500 image for your company? Are you looking for a new lead generation channel for your company? Is the website going to be your online sales engine? Whatever it is, you have to have a clear idea of the purpose of your website.

Don't confuse your USP with low price, excellent customer service and such. Say it in several different ways if you can. Tell stories about what make you unique, and let your customers tell stories about how you help them.

What will you do after your website is built to market your website? Yes, your work only begins after your website has been built. With millions of new website competing online you have to rely on marketing to create online awareness. Are you going to rely on SEO (Search Engine Optimization) to drive traffic to your website? Are you going to encourage people to sign up for your newsletter? Are you going to drive traffic from social networking website? Whatever your website marketing strategy, you have to have a plan.

What KPIs (Key Performance Indicator) are you going to measure? KPIs are essential to understand what is happening with your website? If you don't measure website performance, you are going to have to rely on guesswork. A great tool to measure your KPIs is GA (Google Analytics). GA enables you to measure important metrics such as unique visitors, page views, bounce rate, etc.

How much money are you willing to spend on your website? Your budget will determine the quality of website your company will have. If you have a budget that is too small to hire a professional, it might be better to postpone your website project. Your website will create the first impression about your company, and it is important to hire a professional company that can help you create a great image. An amateurish website can hurt your business because it tells the world that you are either too small of a business or unprofessional. Hire a professional web designer to create your company site.

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