What you need to know about Email and Transaction Verification
What you need to know about Email and Transaction Verification
Email has the ability to help create customer trust and assurance. The tools email uses to build such include the following: confirmation messages, quick responses and appropriate replies. Remember that every correspondence serves as an opportunity to further strengthen customer relationship.
A few automated customer service messages provide service confirmation, order, information request replies, available-now notices, billing notices, payment notices, shipment notice and reservation notice, among others.
Numerous users want to receive in their inbox any information they deem important. It is a fact that people are bombarded with tons of news and emails everyday. In order for an email to be considered legitimate and not end up in the virtual trash bin, it must state facts fast; avoid being seen as spam and present the company, service or product in a positive light.
The customer must therefore receive email subject lines which are clear and as straightforward as possible. For instance, an email with a subject that states: "Your order has shipped" technically allows the reader to know the status of a shipment he or she may be awaiting. It also removes the need of opening up the email.
As much as possible, do not inundate customers with tons of transaction notices. Remember that once a product has shipped, only two messages are necessary to be received by the buyer: a receipt which confirms the transaction thus further verifying the order and the shipping confirmation as well as tracking number (if in case the customer wants to track the shipment's status).
The tracking number further offers evidence that the shipment is in transit. The customer must also know what to do and how if ever there is a delay, error or problem in his or her order.
As much as possible, there should also be a delivery and shipping policy posted on the site. Similarly, do include a gift-wrapping or expedited shipment option. Always give customers a wide range of services such as next day delivery, ground transportation, etc. Also, do connect only with carriers which provide excellent service at sensible and affordable costs.
Do make sure you know how your chosen carrier service delivers as well as how they handle numerous delivery attempts, etc.
In terms of payment methods, customers must also be provided a slew of options and convenience. You can include Visa, Paypal, American Express, Mastercard, debit cards as means of payment.
Finally, your return policy and guarantee statement must be clear and explicit before a customer makes a purchase. It is important that customers are reassured right from the start, even before a transaction begins. Doing so helps you build stronger relationships with them in the long term.
All in all, these are mere ways and means to effective customer service an effective way to provide quality and legitimate care to customers whilst encouraging continued business.
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