A website is the face of a company in the virtual world
. Consumers get the impression of your company from your website. In the same way, the homepage of a website is the face of the website. Most of the websites online has very little on the homepage. So if you want to know more about the company you will have to surf the whole website. So if the user is not able to see who you are from your homepage who would most probably navigate away from your website. So make sure that your homepage says enough about you or your company. Many companies have now understood that websites are one of the basic ways of marketing your product and services. But what they fail to realize is that consumers do not eat, drink, breathe and sleep their products. So it means that your home-page must speak enough about your company.
There are certain common elements that are found on a company homepage:
oProducts & Services
oCompany News & Press Releases
oEvents & Announcements
oNavigation
oSearch
What you find missing from many home pages is the clear description about your company. If your potential customers cannot understand what you are all about then they will simply navigate away from your website.
You might have a question like What about our current clients? They know what we do? What you are saying might be true but your website should also have the ability to attract new customers and also retain the existing customers. If your potential customers are not sure what you offer, they will leave your website and leave for another company. Aim for a balance between the two, providing the tools to returning customers and information for your potential customers. Just a sentence or two with links to more information if they need or want it will satisfy the need of your consumers. Leaving this out may satisfy one department but would technically drive away potential customers.
So it is very important to have the necessary information about you or your company on the home-page of your website. This will boost your chances to success.