Whats The Difference Between Inbound And Outbound Telemarketing?

Despite all the advancements in technology nowadays

, telemarketing still remains to be one of the most dependable measures to publicize your business. With Business Process Outsourcing business establishments becoming a trend lately, they give a reasonably- priced service to areas where labor is deemed expensive.

A telemarketing firm can branch out into several categories but can be viewed into two basic categories--they are the inbound and the outbound telemarketing. The application of these services is dependent on which one will be the most ideal to utilize for your organization.

Most people think of Inbound Telemarketing as comparable to customer support. This kind of service is slightly dissimilar to that of the latter because it will take into account some sales transactions in the process. This is because of the fact that when we mention customer service, it exclusively represents an agent answering the calls of customers just to reply to questions and aid them with their troubles and problems.

For instance, a travel agency for an airline firm would attempt and generate leads and also collect data regarding the people who they know would buy tickets for airline travel sometime in the future. Once these leads have already settled in purchasing the ticket, the contact center agent from this firm can now tend to the call of the lead into flight reservation for the person. This is referred order processing and its a part of inbound telemarketing.

In outbound telemarketing kind of service, call center agents usually perform a procedure also known as cold calling in which they will call prospects and attempt to engage them into buying a particular solution which is being offered to their leads. These prospects dont know that they will be called by the phone representatives so there will be some times that theyll be disrupted in what theyre trying to do before the agent called.

Aside from sales, phone representatives can also perform lead generation campaigns. This is where call center agents will call prospective clients and attempt to collect as much data as they can from the people theyve called.

The major distinction between inbound and outbound services from these firms is that in inbound services, the phone agents receive calls from clients while outbound services will contact people and try to convert them into customers.

With inbound call center services, sales training in the organization is less stressful than that of outbound services. This is for the reason that inbound call center representatives cater to individuals which are already customers even prior to the call was made. Outbound call center agents call for more training in sales than that of the inbound since its part of their job to meet a definite quota to satisfy the standards granted upon them by their clients.

Though these two kinds of services may be unlike, they can always work hand in hand to complete processes within a company. When these two services work together, a company can serve the clients and prospects with ease.

by: Belinda Summers

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