In the old days it was east you put a thumping great ad in the yellow pages say under the website design classification and wait for the phone to ring
. Nowadays if you want to be on google and easily found you ahve to spend a fortune on SEO and then you might not even get placed wheere you want to be. This is a real issue and will present some serios problems for new business start ups in the future as well as existing businesses who for a long time have relied on the yellow pages or a more traditional media mix to generate sales leads.