Wheeling Mercedes C-Class drivers want to learn Victoria's Secret

Wheeling Mercedes C-Class drivers want to learn Victoria's Secret

Celebrity endorsements are great for any business and the auto industry is no exception. When you think of luxury driving, you think of a sleek, sexy experience that appeals to the classiest people on the planet. Well, Mercedes understands its audience, and it does everything it can to promote its product within the boundaries that Wheeling used Mercedes drivers are used to. The meeting of the auto and modeling industries is not a new one. Typical pop culture representations of luxury cars usually include an attractive female somewhere in the picture. It's a clear representation of the American Dream, and the dream truly is to own a Mercedes and a nice big house. For this sales year, Mercedes is off to a great start in terms of marketing and promotion. For instance, the auto brand proves that it has a hip young edge to it by promoting social media channels during the Super Bowl. Sure, it was accompanied by a rash of ads from other auto brands, but it stood alone as a work of business excellence unto itself. Wheeling Mercedes C-Class drivers were even more excited by their brand's latest endorsement: it looks like the 2011 Mercedes-Benz CLS Coupe is getting the nod from Victoria's Secret model Karolina Kurkova.

The CLS Coupe is one of the premier models that the Mercedes brand is trying to push in 2011. With an endorsement from a model like Karolina, the brand is sure to get some great brand appreciation as a result from men and women alike. Yes, it's clear that Mercedes is targeting the entire spectrum of drivers on the road. The CLS will definitely up the bar for a brand that took something of a hit as a result of the economic crisis (as Wheeling used Mercedes dealers might tell you). According to a recent article about the car at BenzInsider.com, "Two six-cylinder models are initially available, the CLS 350 CDI with 265 horsepower, priced at around $88,000 and the CLS 350, priced at around $90,000 with an engine giving 306 hp. This model includes as standard the ECO start/stop function. Mercedes-Benz states that all of the CLS engines are new and have up to 25% improved fuel consumption as compared to the previous models. This improvement was helped by the use of an electromechanical Direct-Steer system." Wheeling Mercedes C-Class drivers are intrigued by the awesomeness of the new CLS Coupe, which definitely raises the bar in terms of fuel efficiency.

When you're getting big names behind your brand, you are doing a lot to help up your street cred among consumers. It's akin to partnering with another brand; celebs have brands of their own, and they do everything in their power to promote those brands and market themselves the way that business do. Wheeling used Mercedes dealers understand the power of two huge brands aligned, and that's why this is a smart play for Wheeling Mercedes C-Class dealers across the area. In the end, it's all about brand perception.

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