When Trade Show Displays Become Living Exhibits: Tips For Making A Splash At Design Conventions

A design convention is quite possibly the most difficult exhibition environment in the world

. At this type of gathering, your trade show displays have to do much more than communicate your product effectively. They are a statement about your design sensibilities, and they must not only match what you're presenting, but be a work of style in their own right. Whether you are an artist, interior designer, architect, fashion designer, or any other creative professional, you need to put significant thought into your portable exhibits in order to see the most benefit from conventions.

Applying Your Design Process To Trade Show Displays

The most common hurdle that designers have to overcome is difficulty translating their genius from one material to a very different one. Even a visual artist will have difficulty creating art in portable exhibits because the rules of scale don't work in the same ways, and the actual paints and backgrounds will behave differently as well. The first rule of translating your style from studio to convention is to remember that you're changing mediums.

Maintain Your Style In Portable Displays

Although the medium will change, it's important to maintain your fundamental design aesthetic. The booth is essentially a vehicle for explaining and expressing your creativity to a larger scale audience. While you will need to slightly adapt your style so that it appeals to a broad consumer base, you shouldn't abandon any of your core design tenets or philosophies. They should act as guidelines, allowing you to draw your inspiration from them. Most designers will work with an experienced creator of trade show displays, particularly on their first venture into the field. Never hesitate to share ideas with the people responsible for the portable exhibits - after all, the booths exist purely to showcase your work. You don't want them to be out of step with what they're promoting.

Share Your Ideas

When you are designing, it may be tempting to stop yourself from making suggestions because you think that a particular design is impossible in portable exhibits. In fact, it may be quite doable - nobody but the architects of your trade show displays can make that determination. Until you have more experience working with portable exhibits, you should never hesitate to ask about an idea you've had. At worst, the answer will be that it can't be done. Unless you ask, you'll never know, and a potentially brilliant idea might go undone.

Showcase Your Works

Finally, don't forget to let the emphasis rest squarely on the entire point of your display - the actual works you've produced! Everything from the booth to the banner stands should be a work of art, but the main attraction is your product. If possible, incorporate teasers of your work outside the booth. Banner stands are excellent for this. You can even print a copy of your works on them, creating a duplicate to hand out to passersby. Banner stands are very flexible, and can be used to replicate a number of different things, from clothing to photography and much more. If you keep an open mind and maintain your design aesthetic, you'll get great banner stands and booths that long-time fans and new visitors alike can enjoy.

by: Chris Harmen

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