Current potential buyers will become repeat potential customers if the right promo item is given. A magnet sent to them in the mail with the corporation information printed in legible letters are the perfect reminder tool of the company. These potential clients will tend to make use of the easiest phone number they can find if they need an piece or specific service and what better place to have it displayed than on the customers and prospects refrigerator door. These buyers can also make great advertising tools to bring in new ones. If the current customer needs to write something down in a hurry they either pull a pen from their pocket or purse for it. If the pen works great, looks great and has the industry logo and information printed neatly onto it, the customer will remember the sector that gave them the promo gear and tell who ever may be near them at the time. On the other hand if the pen is affordable and will not work for the customer when they need it they may not be saying nice things about that industry.
Future patrons are the next goal when trying to select who to give marketing merchandise to. These potential customers can be found at trade shows, parties and even at the store. The products are the same type as you would give out to current patrons and of the same quality. That being said they should not be just handed to every individual that is met along the way. This would be a waste of marketing money and of time. At parties listen to what the people are saying. There will often be someone in the crowd that needs objects that are sold by a venture or a service. This is the perfect opportunity to jump in and give the promo device and do a little self promoting. Grocery stores are another good place to dig up future customers. Having a pen ready for someone in need is a great way to tell that particular person about the company. When that man or woman uses the pen again it will prompt them to start promoting the corporation that was there when they were in need.
The Internet is a handy little tool when it comes to finding future customers. Lists can be purchased from several places that will send the enterprise names and addresses of people who have searched for a similar product or business to do business with. This list makes finding future customers much easier than simply guessing. The people on the list can be sent a promo gadget to their physical address that includes information about the industry with it. Making use of the email address that is often included in the list is not a good way to market a industry. It is usually considered spam and dumped right into the recipient's trash. It also makes some people angry to receive solicitations of this nature so it is best to avoid it all together.