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Where Will Callaway Golf Be 5 Years From Now?

Callaway golf has been a leader of golf for many year

, which has many popular cheap golf equipment ,such as the cheap Callaway RAZR X Irons feature a lower, deeper center of gravity and a consistently hot face for distance and accuracy. In head-to-head tests, the new RAZR X Irons are 56% more accurate than a competitors iron that chases distance at the cost of accuracy. Tighter Shots, Shorter Putts, Lower Scores.

But still there are many golfers will ask the Callaway Golf that In 5 years , where can you be from now ? I believe that you must also wanna get the answer , so to me .Now here I will share you the answers that accourding to the Callaway related .

1.What's your take on the state of the equipment industry right now?

Luke Williams, Callaway Golf's senior global director of woods and irons:It's an extremely competitive industry if you're an equipment manufacturer, which makes it a great time to be a golf consumer. Golf equipment is better today than ever and it will continue to get better because you have some very smart people spending all of their time trying to make better golf clubs and balls that make the game more enjoyable for more golfers. As a result, products continue to evolve and improve with the application and combination of new technologies.


2.In what ways would you like to see club development evolve over the next five years?

Callaway Golf: We'll continue to push the technology that enables better performance and greater enjoyment of the game by more peoplethat's what we do. Adjustability is a step toward making a club that's better able to suit the particular preferences of an individual golfer, but there's more we can do along these lines. We're working on some really exciting stuff.

3.If you could change one thing about the way the USGA regulates equipment development in the future, what would it be?

Steve McCracken, Callaway Golf senior executive vice president, chief administrative officer: We think that any change to the Rules of Golf is a serious matter, and that those Rules should only be changed to address a serious, identifiable problem. If the problem is that professionals hit the ball too far or spin the ball too much from the rough, then the solution should be aimed at those golfers and those competitions through the use of Conditions of Competition. General changes to the Rules should only be made when the problem being fixed is one that's shared by all golfers, not just a few.

4.How much farther do you think average golfers will be able to hit tee shots five years from now?

Callaway Golf: That's a difficult question to answer broadly. I'd say that almost every average golfer I play with has the potential to see significant distance gains. Technique is obviously a huge part of this. Most golfers just don't swing as well or as efficiently as they could, so they aren't realizing their full distance potential. Many could improve distance with improved strength and fitness. We've seen what a huge impact this has had on the distances that the best players in world are hitting now. But many golfers I play with still aren't playing with drivers that are optimizing their distance. Some are playing with older technology that's just not up to modern standards, some have drivers that aren't well fitted to them so they aren't optimizing their launch conditions, which is the way you improve distance, and some may not be playing the right golf ball for their game. When we conduct demo days and get people testing our latest drivers on launch monitors, almost without exception, we can get a golfer into a driver that will increase their distance off the tee.


5.Which area of golf equipment is best poised for the most dramatic improvement through technology, and why?

Cheap Callaway Golf: You never know where the next great technology is going to come fromthat's why we spend so much money on research and development. We're always looking for the next best thing and we're looking across all of our equipment categories. This is part of what makes our jobs so fun. We're passionate about golf and we're passionate about golf clubs (and balls) that make the game more fun for golfers of all abilities. So there will always be something new and better coming.

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by: noonka
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