Which Email Marketing Solutions Deliver Successful Campaigns?

Email offers potentially one of the most effective tools available to businesses provided it is used appropriately

. The easiest way to ensure that your email campaign is a success is by using an email marketing service that is designed to help you deliver a professional campaign that wont be blocked by a spam filter. There are a few main features you should look out for when selecting a service to use.

Personalisation this is key to a successful campaign. If you choose a service that enables you to send a personal greeting to each individual then you will receive far better open rates. Your recipient will know that the email is intended for them and that it is not a junkie spam email. If you include their name in the subject line or greeting it will also help to grab their attention and choose to open your email over the many others they may receive throughout the day. A personalised email is also less likely to be blocked by a spam filter.

Design you want to promote a good image for your company through your emails and this means creating a campaign that looks professional as well as eye-catching. A good email marketing service will offer a range of templates that can be easily edited online. You can add your own links, photos and company header so that your email looks genuine. Having the ability to embed links in images is also important as studies show that readers are often more likely to click on a link that is contained with in an image rather than in a body of text.

Server and a white listed ISP these factors are important in terms of speed and success of delivery of your emails. Using a dedicated server provided by your chosen email marketing service it is possible to schedule a carefully timed delivery for your campaign. This is important because there are certain times when a campaign is better received. You should also ensure that your provider is white listed meaning the emails they deliver are not associated with spam.

Contact management a good email marketing service will allow you to easily upload and manage your contact database. They should also automatically remove any bounce-back email addresses so you are not wasting money contacting invalid email addresses. In order to comply with spam regulations they should also incorporate an automatic unsubscribe feature that prevents any future contact to the addresses of those who no longer wish to receive information from you.

by: Amy

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