Which Listing Format Will Maximize Your Income On Ebay?
Featured Item
Featured Item
A search on eBay can generate pages and pages of results, and each page can display up to 50 listings. The searcher can choose the order that they want to see the results listed, e.g. best match, newly listed, ending soonest, lowest price first, etc.
When you have a feedback score of at least 10, you can pay extra listing fees to use Featured Plus whereby your item will appear in the featured item section at the TOP of the search result page that it would normally be found on, irrespective of the order chosen by the searcher.
Featured items tend to get many more bids than none featured items but it's expensive. Don't feature your auction UNTIL you have tested it cost-effectively by running several standard auctions without featuring first. If they tend to sell OK without featuring, test a featured auction to see if it secures a higher selling price. If it does, is the selling price sufficiently higher to offset the additional cost of featuring?
If your item doesn't sell well, or doesn't sell at all, you need to test cost-effectively by running several standard auctions without featuring. Test the category, the photo, the title, the listing, the terms - or change your product! Featuring an auction for an item that no one wants won't make people suddenly start to want it! You will only be throwing good money after bad.
Multiple Item Listings
Having tested your product and found that it sells well, if there is sufficient demand, you may like to consider using a multiple auction whereby you can sell lots of the SAME item in one auction instead of lots of individual auctions. This reduces your listing time and fees and can greatly increase your sales.
There are two ways to sell multiple items on eBay:
1. Buy It Now multiple listing (with a fixed price)
Choose this format if you want to list multiple identical items in a single listing, with a FIXED PRICE. Your items can only be different in terms of colour. Selling in volume like this saves you time and money because you only have to build a single listing, rather than a number of individual listings, and you pay the same Insertion Fee to list multiple identical items in the one listing as you would to list an individual item.
Buyers choose the quantity they want, and pay the fixed price multiplied by this quantity.
To sell using this format, you need to have been registered with eBay for at least 14 days, be PayPal Verified, or have a feedback rating of at least 10.
2. Lot listing
You'd choose this selling format to sell similar items together in one listing (for example a case of mixed CDs, or a bundle of assorted baby clothes) to one buyer. For example, you have 50 assorted CDs that you want to sell together to a single buyer at an average of $5.99 per CD. That means the lot price is $299.50. So you click the "Lot" tab in the "Quantity" section of the "Sell Your Item" form, enter 1 in the "Number of Lots" box, enter 50 in the "Number of Items Per Lot" box and set the price to $299.50.
by: Martyn Boaden
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