White Space Doesn't S*e*l*l

I love how my friend Ellie White-Stevens (marketing guru) says that this is your

tiny billboard for your company! Its so very true! You only have a few short seconds to really get brides attention through your business card, so make for certain that you are getting the message across clearly, concisely and in a compelling manner. After all, the idea is to get them to want to hire you, right? (Yes!)

Use both sides of your card. Easy enough place to begin lets start with the basics. White space on the back of your card just doesnt book more brides for you. Use it! Youre already paying for the paperyou might as well have it working for you.

Use pull marketing questions that get right to the pain and how you can solve it, relieve it, eliminate it. Questions that put it out there simply do the trick the best. Examples include, Stressed out planning your wedding day? or Wish you could find the perfect photographer to capture your wedding? or Want to look like royalty on your dream wedding day? or even Wish you could get wedding vendors to return your calls? Get right to the point instead of praying and hoping that they get your message. Brides dont read between the lines, remember? So, make it easy for them to get what you do in less than 10 seconds.

Now present the solution. After putting those questions that appeal to the pain, give a solution statement so they know YOU are there to make it better. Create your custom wedding...without the celebrity price tag or Capture your wedding day for generations to come in a way that tells the story and recreates the emotion for a lifetime.

Give them a call to action. Whats their next step.what should they do now? Again, something that is initially free of charge is not scary and is so easy for them to do. Contact us with your wedding planning/photography/catering/etc. concerns. Well talk about solutions, free of charge.

Then, list your website in a way that actually gets noticed. What would get your attention more? Visit our site www.BrideAttraction.com for more information. or Free bride attraction tools at www.BrideAttraction.com. I hope that you said the second, because that is the correct answer. Thats a compelling call to action and it gets them on your list!

Your Bride Attraction Assignment:

Now that you know what makes a business card se11 for you and what doesnt (white space), what changes can you make immediately to your business card? How can you offer a compelling call to action? What will make brides want to buy and not just browse?

2008-2010 Soire! Ltd.

Want to use this article in your E-zine or website? You can as long as you include this complete statement:

Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-zine. Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding Business...Starting Today!l" at www.BrideAttraction.com

by: Natalie Bradley

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