Whiteboard Story Sellingrevealed
Whether youre a CEO or a full-time entrepreneur of a small business
, youve got a story to tell. A new product. A powerful invention. A transformation. But how can you get other people to listen?
Its tough to win attention, isnt it? Most professionals agree that changing the way people think, communicate and act is a tall order. But it all starts with winning attention.
In the recent years, youve been seeing a radical new trend: whiteboard story selling. More and more business presentations are given at the whiteboard. Just to give a taste, here are a few of the types of presentations:
Product pitches
Investor presentations
Executive overviews
Team briefings
Marketing summits
Sales presentations to clients and prospects
Lead generation presentations
Collaborative team innovation sessions
Brand planning
Project planning
Strategic war room sessions
The listwell it is growing. If you dont see your type of presentation, training or meeting on this short listjust add it in.
Why is whiteboard story selling so popular?
Stories are easy to remember. People instantly understand a storyespecially when contrasted with a mountain of data. Hmmm. Story on one side of the scale. Data sheets on the other. Which wins attention? The story of course.
Visuals are easy to understand. Instead of a hundred bullet-point slides, a single picture. Just like a story, pictures are exceptionally engaging. No one remembers what was on the 47th slide. But everyone recalls whats on a single picture.
Interactions are easy to get involved in. How can you capture attention instantly? Engage people in activities. Show the unexpected. What could be more engaging than watching ideas emerge in colorful pictures and wordsright in front of your eyes?
Put these togetherand you have whiteboard story selling.
Lets Start With The Audience
When youre looking at your audience, think about your presentation. Imagine their perspective. Theyre feeling overloaded, overworked and overwhelmed. Heythats a lot of over, right?
You bet.
While theyre in the over zone, what can you do to win attention? Provide under.
Be simple. Show less. Provide simplicity. Spell out your message in easy terms that are profoundly simple. Use more white space. Use less words. Show fewer slides. Go low tech.
See how this works? They are feeling overloadedyou provide the simple, low-information, high-impact presentation.
Back to your audience. They are in the verbal zone. 400 emails. 200 text messages. Countless twitter posts. Piles of written reports. Mountains of bullet-point only slides. What do you do to win attention?
Go visual. Show more than tell. Show a sketch at the whiteboard. Draw a diagram. Post a photograph on the wall. Provide a fill-in-the-blanks drawing for your audience to sketch and doodle on. Not too rough, eh?
Back to your audience. They are in the passive zone. Sitting in endless meetings. Sitting listening to their boss. Sitting in front of senior decision makers. Sitting in front of a computer screen. Lots of passive receiving. What can you do to transform the conversation?
Get interactive. Provide a time and way for people to express ideas. Ask questions. Listen to answer. Capture comments at the whiteboard. Encourage small group discussion. Create opportunities for people to talk, interact, express ideas, sketch and be active.
Whiteboard story selling is rooted in these 3 principles. Story. Visual. Interaction.
If youre fed up with data dumps, information overload and passive presenting, this is the zone of simplicity, visual clarity and active communication.
You can make a powerful difference. Start using
whiteboard story selling to transform the conversation.
by: Milly Sonneman
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