Who Ate The Logo Of Big Brand?

Is LV still LV when it reduces the remarkable logo

? And how about the GUCCI get rid of the classic logo? In fact, as the rage back then, "Who Moved My Cheese", all of these changes happened due to the changing of the trends, which are led by the public.

The PPR groups chairman Francois - Henri Pinochet explained the reason of dilution of the GUCCI logo before, as he said, Clearly, compared with the rate of the sales growth, the sale of GUCCI items with double G logo, including Gucci Bags, Gucci clothing, etc, had a decline.

The industry claims that these changes are the special ads points of the big brands. However, the customers are the mainly helm. In short, the customers lead the fashion trend. Almost from the early year of 2010, LV items and GUCCI items came into Chinese customers were keeping them on the low, just as Ferragamo and Bottega Veneta. All these changes occurred because the low key items are good sellers.

LOGO is still much important in promoting the big brands. It only because that the luxury brands pay more attention in setting up the talking logo according to the direct or indirect communication with the customers. The on-line shops built by these luxury brands as LV, GUCCI, Burberry help much to build the communication between the sellers and the buyers.

According to the obvious sale figures, the luxury brands changes their marketing methods. Besides, the existed successful stories give them confidence in these changing. Hermes is a good example. The Birkin Bags are so much expensive but there are still lots of customers keeping in queue in order to get one. People love it because of it Luxury in Low Key. The remarkable H standing in the Hermes items, it is simple but remarkable. And the good sale record one more time approved the success of the low key logo of Hermes.

by: Eric He

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