Who Can Benefit From Wayfinding Design?

Have you ever found yourself in a stressful situation thats made worse because you cant figure out where youre going

? If so, youre not alone. Luckily, wayfinding signage design companies exist to simplify locating target destinations in complex environments. A large variety of businesses and organizations can benefit from hiring a wayfinding design company. Here are just a few:

UniversitiesWell-planned university signage is of the utmost importance. Each year, a new group of freshmen start school. Coming from a high school that is likely smaller than your university, they undoubtedly feel overwhelmed. They want to reach their classes on time, but may have difficulty since they arent familiar with the school layout. However, if you have master planned signage, you can help ease the transition for your new students.

Of course, incoming freshman arent the only ones who will find your wayfinding signage useful. Parents of prospective students present another group who will be thankful for university signage. After all, theyre the ones paying many of the students tuition. So happy parents only think good things about your university. New and prospective employees will also benefit from your signage, ensuring that they have the tools to be on time, every time.

HospitalsImagine this scenario: Family members get an emergency phone call that a loved one has been rushed to your hospital. The condition is critical, and the family members are racing against the clock to get there. As they near the hospital, they frantically search for the correct destination. Thinking ahead, youve hired an experienced professional company to handle your hospital wayfinding signage. So frantic or not, people in this position can easily arrive at their destination on time. You help make a difficult situation easier, and thus show your commitment to patient and family comfort.

Lets not even discuss the opposite scenario. The fact is, hospitals are high-anxiety high-stress areas. People are facing possible life-altering situations, and anything you can do to ease the circumstances will only help your hospital flourish.

Large retail shopping centersIn modern times, retail shopping centers keep growing and growing. Some malls seem more like small scale cities than anything else. Your retail shopping center depends on a large customer base to make it profitable. With that in mind, customers have to be able to find the stores theyre looking for in order to make purchases. If they have too much difficulty, chances are theyll grow frustrated and take their business elsewhere.

Professional wayfinding signage is crucial to maintaining and growing your retail business. When a customer experiences ease in locating preferred stores, theyll arrive happier and ready to buy. The result is loads of repeat customers. Exactly what you need.

Satisfied customers and employees are crucial to a thriving business. By placing wayfinding signage at key decision-making points in your environment, you can help everyone connected with your company. Remember, proper wayfinding signage requires professional planning and design. That said, consider finding a wayfinding design company to make navigation around your business environment more manageable.

by: Richard Lang

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