Who Is The "ghost Town" Of The Chinese Internet?
Internet "ghost town", refers to the "infrastructure" complete
, but no one was settled, or the user community of very low activity. They used to be active in the community, but once the venture into the maintenance state, is difficult.
Which are the world's most prominent Internet "ghost town"?
It can take several Google+. In February 2012, the data research firm comScore has released a set of data, said the average Google+ user only stay on the site, 3.3 minutes, far lower than the 7.5 hours of Facebook.
Two days ago, the foreign media, there have been news reports that a U.S. Internet the biggest names, said Twitter "ghost town", is based on an excessive amount of information that Twitter users, and more people will not be concerned. I think this is grandstanding language.
In addition to Google+, let us tell the biggest names, the real "ghost town" is what ...
1. Roadside network
March 2009 LBS (Location-Based Services, location-based services) website Foursquare on line in the short term rapid rise to become a hot hot applications, the domestic but also the rise of a wave of LBS heat, a large number of Foursquare imitators emerged and roadside It is one of the best.
As of May 2012, the number of roadside user claims to have been sudden 3,000,000 the cumulative attendance number of 50 million, photo upload of about 8.2 million.
Sounds like a very large number, huh? But to make a lateral comparison can be seen in the roadside user activity is very low.
Roadside network average each user cumulative attendance 16.7 Foursquare's sign 100 times per capita. The roadside recently announced users of 8.2 million total upload photos, 2.74 per capita, rather foursquare in the application adds a photo upload function, users took only three weeks to one million photos uploaded.
There is no requirement roadside with sign the patron deity Foursquare par mean, just to give readers some idea.
Although the roadside is a mobile application, but the user stays on its website when in a continued decline in the status quo and it can also be seen signs of a "ghost town".
"Ghost town" because:
1, the user sign the driving force is not enough. Roadside sites such as has not been answered a good question is: sign the user what is the value?
2, Foursquare ideal business model in the United States: brand ads (Media) together with local businesses rebates paid, that is the core of the the LBS class attendance profit model is that "to" rather than "sign. Like Foursquare roadside of course, hope to save enough users, you can go to expand the features and services for users, so as to solve the problem of user-driven force. But it fell into a chicken-and-egg problem.
When carrying a huge amount of users of public comment, the micro-channel, microblogging client LBS as a "standard" functions added, the roadside such a simple LBS, more difficult to have a foothold.
How the whole?
It is said that the roadside is towards mobile social force. Clear functional mobile social applications in micro-channel, unfamiliar street front, roadside able to catch up with you?
Comments and turnips cloud: "not user-friendly about gun LBS applications is bullying."
Happy network:
In 2008, Sina Head of R & D centers Cheng Binghao with 3 million yuan leaving happy founded the social networking site. Happy network within a few months they absorb nearly 50 million registered users, the daily average of 200,000 new users, stealing food, looting parking spaces and other web games is a phenomenal culture in all of China's Internet users quickly spread the happy network traffic is also ranked among China's top ten in one fell swoop. Compared to all limited to groups of students, dominated by white-collar user base happy network is considered to be more like China's Facebook.
Good timing, good concept, a huge quality user base, as well as venture capital the pursuit of such a perfect start to start-up companies but now ...
As a normal user, I Santianliangtou received the happy network such as "your mother calling you home for dinner" Call of the message: "Hi, XX, you have a period of time not to happy network your friends XXX upload new photo, go and see ... "
The Alexa data show "Happy Restaurant" game the happy network launched in February 2010, a year and a half after the last peak traffic time, its user per day had fallen by about 70%. And recently, the happy network page views fell as much as 38.74%.
Following is happy network users nearly six months browser page the amount spent on the site.
"Ghost town" because:
The rise of microblogging no blocked shunt the user;
Happy network users are tired of web games, no newer products to optimize the user experience, the over-emphasis on the application of the neglect of the user relationship precipitation;
3, another widely criticized point is closed, too much emphasis on the user experience in the development of the best when refuse third party access, not open so happy to miss the best time of the development platform.
How the whole?
Class Pinterest Products happy happy network launched by the end of March 2012 set of products, targeting interpret blueprints concept; launched an imitation Path photo sharing application beauty carved catch the intimate social tide of mobile Internet. But follow the trend seems to also swing with hasty decision-making, happy network has lost its own "the early heart", want to bad development in which direction. A recent example is happy to buy: expansion - to recruit people - cutting - contraction.
3 if the adjacent network
"Every day I receive email business social networking site, reminded me to 'interactive' This is not surprising, I almost registered the most mainstream of the domestic business networking site but I received this e-mail always very tangled: Do not open it, worry about missing something, Once opened, most of them are spam - they provide valuable too little. "
Ordinary users in China in the eyes of business social networking site has become tasteless, tasteless but wasteful to discard, founded in 2004 if the adjacent network after several transformation, they will inevitably similar embarrassing situations.
If the adjacent network the early publicity diameter is the world's largest Chinese social and business network, imitate the object is the originator of Commerce SNS LinkedIn, a "do not call to find topics gifts visit will be able to take the crop with others" business social networking site.
But a few years, the development of domestic business and social networking sites are not smooth, everyone prides itself on China's LinkedIn neither recognized by the public, did not find the appropriate profit model, if the neighbor network's slogan has changed from the core of China's largest social networking site for the largest workplace social recruitment network.
The class series the LinkedIn website ghost town of reasons:
First the site Tandaqiuquan, regardless of the industry, regardless groups Holistic veins expand services for website marketing purposes career development services instead of the user, the user does not want to become the marketing tool of the others;
Secondly encourage users to a network of excessive expansion, harassing the formation of high-end users, the basis of professional social destruction, users of the site to the lack of trust;
Their final recruiting, looking for work as a user of social power, the user needs a lack of continuity, this is almost a dead end.
In addition to these three, you will be able to the list of the "ghost town" of China Internet easily add a few come in, including a few second-tier microblogging ...
Yes, the wave of the Internet is always a group wave, standing in the online ghost town, there is always a lot. I threw out this concept, is not going to ridicule that is not easy entrepreneurial team, just want to remind: user value and experience, the a simple chase concept of entrepreneurial basically do not fly to hundreds of millions of users thing to flicker Everybody is undesirable; entrepreneurship and business, enters the maintenance state it quite hard.
Their barricaded "ghost town", not as good as out of the outside ...
by: Yzwddwz
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