Who can take the first-line brand windows and doors industry, the last bus? - Doors and windows, brand, wooden doors - Building Materials Industry

Who can take the first-line brand windows and doors industry

, the last bus? - Doors and windows, brand, wooden doors - Building Materials Industry

Who can take the industry's last bus line brand?

Answer is nobody knows. We do not even know what time the last train, where parking, above what are the people?

In fact, many Doors and windows Enterprises are discussed, how should our brand into the increasingly mature market. I remember some days ago I told the director of a company's brand when chatting, brand director who said to me: "If the current or by the original method and approach to the open market, it certainly is not feasible, and that the traditional 'products + Advertisement + Price 'brand operation has been unable to force a play. " If the brand director

does reflect some of the current situation in the door and window industry. Those companies did the last few years earlier by the 'product + advertising + price' to quickly open the national market, but in a rapidly changing market conditions, this model can no longer copied. Now to open a national market, spending more than two years before the energy and time.

We all know, in the next few years to do a national brand, will be more tired and more difficult, and this year will be the last train to catch the last chance for the industry, through the more traditional way by car but more convenient to reach the terminal. If you missed the last bus so, then the order to reach the end, you need to open a new path had got.

2010 industry-year window will show the development trend of polarization. Many existing first-line brand gradually control the market, their market positioning, business philosophy, Management Mode, operation mechanism and so on all tend to mature gradually, and some smaller brands, the development of ideas is not clear, lack of proper operation of the guidance, but also merely rely on price war in the competitive situation so bad, the cause of its stagnation, small brand and the industry first-line brand of the gap gradually opened.

Mind many companies install Chuaizhe brand dream, but the pace of development has been repeatedly plagued by a variety of their own factors. Many mundane issues, they have repeatedly turned a blind eye until the powerless when, only regret. Famous Marketing Master Professor Lang said, a few Chinese entrepreneurs culture plagued spell, the one thing that is impulsive, impetuous for entrepreneurs to look at the issue of time is usually in the far-fetched, consider that the investment can be immediate, but to build Based on the work of the neglect of so inevitably "no cause death before victory," died in his own company based on the weak.

Current stagnation of some fundamental reason for the brand windows and doors is the same phenomenon seriously, not much difference between the various brands. Enterprises lack of individuality, innovation and differentiation, there is no breakthrough, they can not squeeze into the line leading to the ranks of the brand. Thus, the industry wants to take the last train first-line brand, brand building on the way to go, we must overcome a common problem with windows and doors industry.

Many people are stressed, the brand is not selling products, selling the image. True, but if there is no product image, as piled with sand castle was beautiful, but can not withstand any blow. Therefore, we must first break through a similar style of products, product quality, promotion, and enclosure status of the development of rich business model, innovative form of publicity, a rich product line, through differential can make brand-building innovation, enhance brand image, consumers are willing to accept, to create industry brand. In the innovation must also grasp the extent of product differentiation, better control the cost of product development, always ahead of the competition, to form the core of its strong competitive advantage.

The other hand, companies need to always concerned about the psychological needs of consumers and psychological changes, fixed the consumers, to enhance Terminal Services, to provide consumers with satisfactory products and increase brand reputation. In addition, enterprises should strengthen their management, including business philosophy, and human resources management, establish the right sound brand development ideas for branding the track toward healthy development, and also needs to attract good talent, set up the elite team.

Development in the windows and doors four years, in fact, most enterprises are aware of these reasons. However, if companies are willing to spend a lot of time to listen to a few marketing companies talk about far-fetched, no grand arrival of corporate development, do not want to care about the base, then they could really keep up with windows and doors industry, the last bus of the brand .

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