Who is Buying Jewelry for Men? Surprise – It's Not Just Women

Who is Buying Jewelry for Men? Surprise It's Not Just Women

Have you ever wondered why women are always looking for a reason to buy jewelry for men? Some people might say it's because we want men to buy jewelry for us in return, but I disagree. Whether men want to believe it or not, women find men's jewelry quite sexy. Whether it's a luxury watch, a rugged-looking rope chain or a designer platinum ring, women love it when men use jewelry to express their personal style. So why has it taken the guys so long to embrace the concept of jewelry for men? It may just be that guys don't like to take fashion risks.

When it comes to accessorizing, men stick with functional jewelry, and they're not known for choosing style over substance. This may explain why gadget-laden diver's watches are so popular. But there is one other type of "jewelry for men" that has been growing quite steadily. It is men's fashion rings. And I'm not just talking about "alternative" wedding bands. Men are wearing fashion rings more than ever before because a ring can help them make a personal statement without being too noticeable.

Today, men's rings are available in interesting new metals like cobalt chrome, titanium, tungsten and stainless steel. Men are buying fashion rings with carbon fiber insets, two-tone hand-woven rings, shank rings and biker rings, and as shocking as it may sound, they aren't waiting for their wives or girlfriends to think of the idea. They are purchasing these rings for themselves!

While this may sound like a new trend it has actually been building up for awhile, as evidenced by the number of online stores that now specialize in selling jewelry for men. One of the more impressive sites I've seen is JustMensRings.com. This is a site that is entirely devoted to selling men's rings in every style, metal and price range.

When I spoke with the owner, Roy Devine, I learned that rings are the most popular type of jewelry for men. "When we first started this business, we were expecting most of our customers to be women, stopping in to buy a gift for their husband or boyfriend. But now we are seeing an increasing number of men who purchase rings for themselves," says Mr. Devine.

Looking at their incredible selection of rings for men, it is easy to see why JustMensRings.com is doing so well. They sell every type of men's ring you can think of including designer rings in gold, silver, cobalt, palladium and platinum, plus a great selection of affordably priced rings in stainless steel, titanium, tungsten and sterling silver. They even have the largest selection of men's large size rings in the United States, with some styles available up to size 20.

Men may be late-adopters with a lot of other fashion trends, but the popularity of men's fashion rings is proof that jewelry for men is here to stay.

Susan Peiffer :

peiffer22@comcast.net

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