There are important reasons why a company changes its website's design
. It is not just about redesigning because you just feel there is a need to do so. It should be a result of careful site assessment and planning. Any unplanned site fixing could result to not so good most especially when it comes to SEO.
Here are some factors why redesign websites:
When it does not deliver its purpose.
When you have an e-commerce website your main goal is to sell products. Your desire is to generate more sales with your website. If your website does not anymore make sales, a redesign could be a big help. Check your website ROI and assess whether there's a need for website upgrade.
When your company changes business theme
There may be times that your company has to change its business theme. A business theme pertains to an idea in which a company wants to be recognized. A company distributing wheelchairs may wish to sell more products related to health. Thus, a change in business theme is most likely to occur. From wheelchair products to medical supplies. Should this changes happen, your website should also be redesigned accordingly.
Websites are upgraded with technology (browser)
Internet browsers are upgraded from time to time. Your website should catch up with the changes in this technology. There should be no problem when it comes to browser compatibility. Upgrade and redesign can help you on that.
Content, images, graphics should not be static
The Internet is a fast-paced environment. Every now and then changes happen to online resources. So must your website. Your site content should be redesigned into an upgraded version. Content, images and graphics should be the latest.
A good web development company should not only give you a quality website design. It should also highlight the importance of redesign and how it affects in realizing your main goal - profit.