Why A High Search Engine Ranking Is Not Essential

Whether a high search engine page ranking is really essential to the health of a

niche internet marketing business is a question that is often asked and can be a belief that those new to online marketing pursue as some kind of nirvana. The thinking that unless the first page of Google is attained for a particular keyword or phrase then you might as well stop is not entirely accurate.

A recurring problem is that many who are interested in starting an internet business believe that they need a top search engine ranking to achieve success though the problem can be the imaginary barrier that is erected and has them thinking that it is virtually impossible to achieve this. Unfortunately this often then results in no action being taken and no start is made to their dreams of creating an online marketing business.

The first thing that you have to realise is it may be impossible to get a top search engine ranking in some of the popular niches and even their sub niches. Yet that should not stop someone providing to an indentified target niche market unique quality information that there is a ready and identifiable demand for. The simple truth is that a top position in the search engines is really not required in order to achieve success with a niche information marketing business.

And even if you did achieve a top spot, is it the valuable coveted place with all the riches to follow that it is acclaimed to be? Well, maybe not quite. A well known and successful UK information marketer acknowledged that one of his websites is at the top of a very busy and hotly contested market for the top performing keywords. You might imagine that this will bring in tons of targeted traffic, say tens of thousands per month. You would be wrong as the website in fact receives only about 300 visitors per month through Google. The vast majority of all visitors which number in their thousands every month, come from many different sources on the internet.

All these excellent traffic sources should be part of a marketing strategy that requires to be worked on a consistent basis and, as the traffic results show, it really does produce results that are more effective than just relying on a top search engine ranking. The strategy revolves around consistently undertaking writing and publishing both blog posts and article writing, submitting forum postings, seeking affiliates and joint ventures to promote your website and products, using social media to build relationships with your target audience plus also the ever more important platform that is online video. The secret to success is all about just concentrating on working your internet business plan.

Where beginners to online information marketing go wrong is to think all that is required is to create a website and hope it achieves a high search engine ranking where lots of traffic will then flock to it. There is a lot more to it than that, particularly when the majority of the quality targeted traffic will come from sources other than the search engines. And when it is that type of traffic, it really is worthwhile putting in the effort required.

by: Michael Tasker

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