Why Advertisers Like to Support Ad Sense

Why Advertisers Like to Support Ad Sense

Why Advertisers Like to Support Ad Sense

Google is known as the best search engine in the world of internet. Over 40% of the total internet searches it is controlling with Pay per Click advertising. PPC involves the advertiser paying a rate which is set by the advertiser on every click through CTR. When advertiser increases his budget, he will able to increase his position and the result will be more traffic on the website.

Over 140,000 companies prefer to advertise through this method, they also use other different methods of advertising. The first way to advertise is through appearing on the top of the Google searches, and the second is using distributors' sites to appear. Third method is to appear in the list of distributors search results. If you have appeared on the Google searching pages, the question will be asked that why do you select to advertise through distributors' sites and searches as well?

Scalability is one of the reasons. The advertisers who really choose to advertise through search engines and earned a great ROI (Return on Investment), will decide at one point that they need to locate other advertising opportunities to make more revenues. This is a great thing to display adverts of websites with latest information, so that it can give you further gain and exposure very quickly.

Another reason about why advertisers like to select Google distribution websites to advertise is that it can get more exposures. 60% of the total users do not use Google, so the advertisers use to select other distribution channels to appear to a wider audience. Many user of your website looking to buy a phone, so instead of directly buying your product, they will choose to read article about this product and after that they will purchase. The article which contains Ad Sense links may attract to advertisers to penetrate their audience through this.

The trust on Google is the main key that advertisers choose Ad Sense program. A company is known as an ethical company who likes to provide free services to its audience worldwide. Advertisers believe that their investment is safe which is invested with Google. Despite the evolution of Click Fraud and is inevitable disadvantages for advertisers, Google understand this issue and trying to stop and hopefully it will control this problem very soon. Advertisers also happy with this thing that Google will refund their investments lost due to and problem exist through Google.

Trust in pricing is also stems for trust in Google. The prices are set by market conditions so advertisers cannot blame for overpricing to Google and publishers. This means that as long as advertisers want to advertise at the same rates, they will continue to do this.

Another big advantage for advertisers is that they can appear their ads on the site where they want to promote their service. If you want to see your IT products on the specific IT website, you can do this very easily. If a software retailer appears on the website then inevitably they will be the likely source from which the visitor will purchase the product. If the visitor does not like your product you can argue that they should not click on the advert.

The service which is provided by Google, creates an opportunity for businesses of all kinds of advertise.

But the main issue is Click Fraud which is still plagues the service but it is tilled widely regarded as the best. New companies want to promote their products on the web to establish their brands and to attract more customers by using these same techniques.

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