We've all heard the old saying, build a better mousetrap and people will beat a path to your door
. For years it was the foundation of most advertising and public relations campaigning that took place around the globe.
Businesses that worked to improve on their product or services then attracted clients and customers by publicizing what was better about what they had to offer. It worked because it makes such perfect sense, everything was logical about it.
So now we're in the age of the Internet and Internet marketing and so much of what applied then simply doesn't work anymore. You can build a better mousetrap and advertise it all you want but don't expect the public to beat the path to your door because there's different set of rules now.
One of the most basic of them that's easiest to explain is search engine optimization. It's pretty simple and that is that the closest you get to the first page that pops up on the screen when someone types in a word or phrase that's relevant to your business product or service, the better off you are.
Now the name of the game is search engine optimization or SEO and it's simple. That is to find ways to hop your way over competitors in the search engine lineup to get your way as close to the front of the line as possible and there are a number of things that are done to accomplish this.
Link building, on the other hand is a far more complex topic. For one thing there are direct links and indirect links that you can build. Then how you go about attaching these links to something opens the door to even further complexities.
So there are loads of ways to build links but even then you have to decide where and when whatever these links are attached to are going to be placed. You see there's timing issues involved here. Overdo it and you can be penalized, under do it and you can come up short.
Promoting on social networking sites is the latest marketing trends to create a buzz. Social networking sites are a hub of activity and if you can find a way to get whatever it is you have to somehow get plugged into the middle of that activity, overnight you can end up with millions of interested people.
The big problem with social networking sites though is that as great as they are for business promotions site operators frown on it. In fact if they get the idea that you're simply promoting your business on their social networking site they can and will cancel your account.
So the bottom line here, is that there two ways to go about effective Internet marketing. One is to do it on your own and spend months and even years learning hard lessons while you struggle to make progress. Then the other ways to go with an Orlando Internet marketing firm and let experienced professionals who know what they're doing make the decisions for you.