Why Animated Video Backgrounds Are Better than Static Backgrounds

When you look outside your window, you'll be able to see that the city is alive

. Lights turning off and on, cars stuck in the traffic jam or trains going in and out of stations, carrying hundreds of passengers to their destination.

Things that are moving give the impression that it's more vibrant and alive. That's why we prefer to watch TV than reading books. You feel more energy from something that's in motion compared to something that's still and unchanging.

Imagine this as you apply into your videos. A static background makes you feel that the scene is boring and there is no life in it. It's not interesting to see something that's always the same.

If you add in an animated video background, everything changes. The viewers can feel there is life inside the video. It helps to keep the video more attractive to the viewer's eyes.

Animated video backgrounds help to keep your viewers attention. It helps bring out the main focus of the shot. TV weather reports often have a weatherman giving you the weather forecast with an animated background moving maps with animated weather icons. It helps keep viewers attention to the weatherman and the weather report.

Even if you use animated video backgrounds that features abstract arts like a triangle moving around the center, that itself is enough to maintain the attention of your viewers to your video. People have very short attention span. When they see the same static scene for more than a few seconds, they will start to ignore it.

What if you want to present yourself for 5 minutes in a static background? An animated background will help to keep the viewers' attention by moving around and it will keep their mind alert.

Why Animated Video Backgrounds Are Better than Static Backgrounds

By: Mike Martin

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