A proposal is a document that contains offer on behalf of the company to the prospective customers
. The proposals play a crucial and vital role in presenting a corporation to its customers. It is sent to both the potential as well as existing customers with an aim to carry business with them. In other words, a proposal carries commercial messages of motivating customers to purchase the offered products and services. It is also instrumental in building a companys everlasting and favorable brand image in the minds of the customers. A marketer should concentrate on professional and comprehensive presentation of company in a proposal. This portrays a companys image as authentic, credible and reliable. It is advantageous in persuading the customers to purchase the products and become regular customers.
Importance of Proposal in businesses:
A business proposal is instrumental in establishing the brand image of an organization in a market. It is a strategy adopted by the marketers in the recent years to promote their organizations among the customers. They carry the essence of the business of an organization. Through a proposal a businessperson can introduce his business effectively and efficiently. A proposal is useful in enabling a marketer to convey his organizations message. You are able to present the companys message in an appealing and convincing manner to a customer. You can guide a customer of the way to solve his problem by using your products. One can elucidate the advantages that a customer can derive with the companys products. It is a distinctive way to promote yourself and your organization. With its use you can leave a favorable and impressionistic image of your company in the minds of customers. It is a means of convincing the clients about your company and motivating them to depend on your products permanently. This is a method to build customer loyalty for an organization. You can use images and graphics to make the business proposal attractive and professional in appearance. Good presentation of a proposal faithfully reflects the nature of business. It plays a critical role in portraying the vision and mission of an organization.