Why Article Marketing Works - More Traffic To Your Website

Author: Adeline Rekli

Author: Adeline Rekli

When it comes to using an online strategy that leverages the power of words, no other technique comes close to working as much as article marketing does. If you're not familiar with article marketing, it is the basic process of writing articles on a specific topic, including a biography or resource box, and submitting it to free article directories on the internet in the hopes that it will increase traffic to your website or affiliate page.Of course, there are many misconceptions about article marketing and how it is viewed by some people, but here are some instructions for a solid article marketing plan and the benefits that can be obtained by it.Focus on QualityThe power of the written word is like nothing else, especially when dealing with potential customers that are reading your article or content online. When using article marketing as a strategy to increase website traffic, there are usually two goals in mind: link building and authority. Written articles that are submitted to article directories and e-zines include a link back to the page or website that you've included in your article resource box.The way to keep your readers engaged when article marketing so that they click through to your website is to offer quality content that gives value. If you're offering a product that will solve your reader's problem, concentrate on the benefits that a product like yours could deliver. Make sure that you offer alternative solutions as a way to give more value back to your potential customers.In addition, well-written, quality articles that are used in your article marketing plan increases your authority, making you the ultimate source that people will turn to the next time they need advice or solution to a problem.Attracting LinksA major goal and benefit of article marketing is the chance to increase your link building efforts. In short, writing articles to increase the quantity of one-way backlinks to your website is a smart, effective, and efficient process that can be done repeatedly.There are two sets of article marketing links that you can get back to your sales page or website. The first is from the article e-zines and directories themselves. Once you publish an article on a certain topic, your link back from the article directory is permanent, essentially giving yourself and your website more popularity so that search engines will favor it by boosting its rankings.The second set of links you can get is from webmasters and others who publish your articles on their blogs, newsletters, and websites. Granted, you are essentially giving away content rights free to these webmasters, but they in turn have to include your link back to your website. Both of these link building factors matter for the rank that your website will eventually attain in the search engines and are a crucial part of understanding why article marketing techniques are so successful.Altogether, article marketing is a good way not only for link building and increasing your website traffic, but also for establishing authority and making yourself trustworthy with your potential customers in mind. By taking the steps to ensure quality written pieces that focus on giving value back to readers, your article marketing efforts will pay off ten-fold over the long run!
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