Why Bigger Isn't Always Better When It Comes to Inbound Link Building Services

Why Bigger Isn't Always Better When It Comes to Inbound Link Building Services

Many people suffer from the misconception that the website with the most links is the one to show up at the top of search engine results. However, bigger isn't always better; the one with the most doesn't always win. This article discusses some of the factors that go into ranking at the top of search engines. By understanding these factors, marketing dollars can be better spent on link building services that offer quality results.

Page Rank

An important concept to understand with one-way link building services is the idea of page rank. Search engines assign a rank to each page within a website. The rank is given on a scale of 0 to 10. Much like officers in the army, higher rank carries more authority. To quickly get pages promoted, it's important that inbound links come from other pages with higher rank. A thousand references from pages with a rank of zero will not do much to beat out other pages getting linked to from high-ranking sources. While it's not necessary that all inbound links come from high-ranking sources, it's important that some of them do.

Permanency

The quality of the links doesn't matter if they don't stick. That's why inbound links from high-ranking pages should be permanent. Very few link building services provide incoming references that will stay forever. The Internet is a changing thing, so it's necessary to accept that some links will be deleted or broken or disappear eventually. However, the highest-ranking pages linking to the target website should be the ones that are guaranteed to stay permanent.

Anchor Text

Anchor text means the words that are used to point to a website inside a link. This is the text that Web surfers click on when they want to follow a link. It is also the text the search engines use for keywords. For example, if a website wants to show up higher in search results for the term "dog food," then the anchor text pointing to the website should include that phrase and similar keywords associated with that topic.

Conclusion

Inbound links are not always about having the most. The quality of the page rank carries more weight. It's also important that those high ranking pages provide permanent links. Likewise, the anger text should use the right keywords inside the link. Quality link building services will understand these concepts and use them to help their customers rank higher within search engine results. That's why bigger isn't always better when it comes to one-way link building services.

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