Why Blog Marketing Has Become So Popular

The popularity of blog marketing has grown but not so much from any aggressive efforts to consciously 'promote' business blogging

. It is more the case that people in general are much more receptive to this type of approach because it is less invasive. The general public as a whole has grown increasingly weary of 'in your face' promotional tactics and the passive approach business blogs use is therefore more appealing. For anybody who expects to get paid to blog they are aware they must perform a service and earn the loyalty and trust of people first and foremost. From the point of view of any potential customer, this is a refreshing change and a win win situation for them.

Here's how it works!

Capture Attention

Business blogs, as mentioned previously operate on the idea of first 'attracting' people to their sites. This is done with the use of interesting or useful content. If the information posted is of good enough quality, people will return to view new updates.

Build Interest

On their first few visits people are normally drawn in on moderate interest but a high level of curiosity. As new post appear, and continue to maintain a certain level of quality, readers become more engaged or interested in the site. This is when loyalty begins to develop.

Increase Credibility

Now it is up to the business blogs to maintain a consistency of both content quality and posting frequency so visitors will know what to expect. When this is done the site and of course the owner begin to develop a credibility that increases with each new post. At the same time reader loyalty is also increasing and all this is transpiring without visitors being pressured to buy anything!

Builds Relationship

The more people continue to visit, the more familiar and comfortable they become with the site. Comments are left, exchanges occur, and a relationship begins to take shape that only strengthens as time goes by.

Creates Trust

As the relationship 'bond' strengthens so does the trust people have in the blog host. Here is when products or services are then 'offered' or 'suggested' to visitors who are more inclined to heed the suggestions of the blogger because of the credibility and trust that now exists. All this once again transpires without the use of pressure allowing people to remain in a comfort zone where they do not feel any obligation to make a purchase. With this relationship established the site owner is now able to get paid to blog due to the decrease in resistance visitors have towards any promotional efforts.

Blog marketing is growing in popularity because it presents a refreshing change from more traditional and aggressive promotional techniques. Business blogs realize they must first win the trust and loyalty of visitors to their site. This approach is more appealing to people who have grown tired of pushy 'in your face' tactics. Another factor not to be overlooked is the growing acceptance of making purchases online. The 5 things a blogger must accomplish if they expect to get paid to blog that are reviewed above, clearly reflect that customer satisfaction is a priority. The blogging business will likely continue to grow in popularity due primarily to its customer friendly approach. Giving people what they want, and at a pace that is comfortable to them, has put the customer back in control, and they apparently have taken a liking to it!

Why Blog Marketing Has Become So Popular

By: TJ Philpott

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