Why Blogging Is Important for Good SEO
Advice that comes directly from search engines tells us that featuring a blog is very productive from an SEO point of view.
There are many number of ways in which featuring a blog is beneficial. It allows for the introduction of new material on a regular basis, which is a must as far as search engine optimisation is concerned. It provides a platform for promotion, ideas and opinion and encourages debate and discussion. SEO consultants will tell you that failing to feature a blog is equivalent to deliberate sabotage of your site these days.
So, what are some of the reasons why blogging is important?
Blogging Is Important for Marketing
Search engines currently place a lot of weight on the value of blogs, as SEO consultants will tell you. This is mostly because they've proved to be so effective in promoting the Internet generally. Blogs have provided the Internet with a usefulness it very much needed. Blogs offer an instant platform for observation and comment that is part diary and part essential commentary. It's just what the Internet was intended for and why we need it, surely.
From an SEO perspective, blogging is important on many levels. From a marketing point of view a blog allows a company to communicate with the world. This means speaking to devotees as well as those unfamiliar with the product. Think of blogging as the ultimate means of describing a product as a feature of every day life. When featuring a blog you need to see it as a vehicle for expression on many levels. From a social media angle, your blog is your connection with real time users.
Blogging Is Good for Links
Blogging provides an ideal way of encouraging inbound links. A blog should be a key feature of any modern link building strategy. Not only does it invite links purely by is presence; if it's good then it begs to be syndicated and used for reference in any number of ways. If your blog is linked to from other blogs, ready-made audiences will gravitate to you. The voice you present will come to be recognised and people will appreciate your presence on the web. With appreciation comes links and with links comes good SEO.
Blogging Is Good From a Social Media Angle
Social media optimisation is the new buzzword when it comes to optimisation generally. Given that social network sites have risen to such dizzy heights. It's only natural that you need to take advantage of them from an SEO point of view. Coupled with a well-developed corporate identity in terms of social media profile, a blog can be an incredibly useful tool. It can offer the consumer with a casual interest in what you do a point of reference that keeps on giving in terms of news and entertainment.
Blogs Tell Search Engines That You're Worth Indexing
The original content you feature on your blog informs search engines that you're worth noticing when it comes to ranking for results pages. Without fresh content sites are seen as stale and uninteresting for users.
Your Blog Can Promote Your Product
People like to feel part of a community. If your hobby is skydiving and you're at home thinking about your favourite pastime, you want to read well put together blogs from people who have experience and write well about your favourite thing to do. The feeling of a user reading a well written blog can be compared to that of a music fan who listens to the latest release via a bands website. It all adds to the sense in which an online community of consumers is more like a community of friends.
Traffic That Didn't Arrive via Search
RSS feeds are incredibly useful ways of bringing traffic to your site and blogs offer a perfect way to encourage them. Content needs to be of a high quality if users are to want to subscribe, and this means knowing their requirements.
In Conclusion
Blogging is really the perfect form of marketing if it's done well. It presents so many avenues down which you can carry your product to new levels that it's hard to accurately gauge its potential. If you want more information on how a blog can work for you, get advice from a good Social media company or SEO agency.
Remember that a blog is not just a means of advertising. The best blogs are those that feature commentary people want to read.
Why Blogging Is Important for Good SEO
By: Sam Desilwa
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