Why Bmw Service Helps To Generate The Company Revenue
Who do you think took the prize for the best service provided in car dealerships recently
? To put you out of your misery it was BMW. Maybe the fact that this particular company managed to come out on top in this survey will be no shock to many people. However, what will shock many people is the size of the margin of victory. It was rather large.
So that leaves the question, why don't other manufacturer's services come up to the standard of BMW service? Well as a car journalist I have spent a large proportion of my time waiting around in car dealerships, either waiting to pick up the latest car or discuss the details with a sales person and from that I can tell you a few things about the way that customers are treated and what makes BMW service so special.
The company appears to have planned for every eventuality from the moment you first walk through the door. Most of their dealerships have invested in having a front desk, so you don't end up aimlessly walking around the dealership looking for someone to talk to. It's from here that the great BMW service begins with a friendly face that can help guide you to where you need to go. I have wasted 20 minutes in a busy Vauxhall dealership before just trying to find the correct person to speak to.
The quality of the BMW service doesn't change as you continue to go further through the dealership; all the service representatives have an intrinsic knowledge of each car in the range and provide you with helpful and knowledgeable advice.
If you have to go to the parts department, then you don't have to worry about being confused or baffled by bewildering technical speak. The parts department have been schooled in the art of BMW service and help you out with a range of helpful diagrams that help to pinpoint the problems and parts needed.
It says wonders about the infrastructure that the company have put in place that the company managed to win this survey without even trying. A few companies like Audi, VW and Vauxhall could learn a thing or two from the examples set by BMW.
Other dealerships that I have had to pop into for work have seemed bland and confusing. The sales teams have seemed uninterested in supplying a journalist with information and it just hasn't made me look forward to visiting them in the future.
I still think that people buy BMW cars because they are good cars, but at the end of the day providing a good service does go a long way to ensuring that customers come back again and again.