Why Consultants Hold Importance In The Sale Of Real Estate Projects?

If you look at the way the realty sector has been developed in the last one or two decades in India

, you might be conclude that the supply has more than met the demand levels. So many numbers of flats and apartments have been built in the multiple storey buildings all around the country that the supply might have been more than met. The sales of these dwelling units is an uphill task and the old and experienced builders have well developed channels which can be used for effecting the sales of these units like the ones at the Shiv Sai Ozone Park. In order to make fast sale of their properties, the builders make use of advertisements and marketing on a large scale. Their efforts are directed at meeting the people directly, effecting the corporate sales and even selling through their channel partners which comprise of property agencies and the professional consultants such as chartered accountants.

The role of the professional consultants who are from an altogether different field has become very important. Their skills of making their clients invest money in certain fields is used to a good extent by the builders who leverage this skill to their own advantage. These consultants are privy to the client financial information and know which person is in a good condition to invest a particular sum of money and wants to earn a particular level of return. As these consultants are able to influence the investment decision of a person, these are good sources to be used for determining which person can buy the property.

So, these independent professionals become business partners as they also earn commissions from the builders for the sale of their projects. It has been seen that these professionals or professional bodies underwrite the sale of a few units in a project which they undertake to sell to their clients at good discounts. Before agreeing on this arrangements, the consultants might have a close look at projects and then make a selection of the one which they feel have good value propositions to offer for their clients.

Besides the real-estate channel partners, these professionals such as consultants from other different fields have played effective role in the sale of dwelling units. These have stronger and closer relations with their clients which they can use to good measure in providing them those investment avenues in real estate which can maximise their return on investments, giving them better returns in the property business than in the other investments. For meeting their client requirements, they might even undertake elaborate study of different projects and present different projects to the different clients, by mapping their requirements with the project offerings.

by: kamal bhatt

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