Why Current Customers In Malaysia Are Best B2b Leads?

Really, this is a question that may give some marketers in Malaysia food for thought

. As one of the activities covered in lead generation, appealing to current customers might be the best solution for firms that want to increase their profits, without incurring the additional cost of prospecting for new B2B leads. If you think about it, these prospects (as long as they are happy with what you provided) may be much more receptive to any new product or service that you are going to offer. You can practically shorten your marketing time by half when you knock on your old doors. This is an advantage that your company can take advantage of if your company is actually investing on it.

Unfortunately, since this is a form of internal marketing, a lot of firms tend to overlook its potentials. This is exactly what gives your appointment setting campaign a hard time. Why waste your resources and efforts knocking on new doors, when we could have just asked the person right next to us if they are interested? As a business owner or a marketer, you know that the merits of tapping your current customers weigh far greater than prospecting now ones. If you look at lead generation reviews, you will realize just how difficult it is to work on new potential sales leads. But why should you tap your current market?

To start with, Malaysians can be a very reserved lot. They are not that ready to do business with unknown firms, especially foreign ones. Since this is the case, you should learn how to nurture the ones you have been able to have. They already know your business, they know what you can do, and that your previous service with them will influence their willingness to do business with you again. If they liked what you have done, then lucky for you. If not, then you need to brush up your marketing and negotiation skills in convincing them to give you a second chance. It might be a good idea for you to invest in a professional telemarketing service, since you will surely be involved in a lot of conversations with your prospects at this point. Engaging them in an active conversation can do wonders for your campaign.

Yes, it is true that a lot of business executives have their misgivings on the use of telemarketing services. Given their past knowledge of what unscrupulous telemarketers have done to ruin a lot of business, it is a valid concern. But this by no means reduces the importance of calling prospects on the phone, especially business prospects. While there might be more modern marketing tools available, like social media, email, or search engine optimization (SEO), you cannot deny that these produce rather slow and few results. You will need a more aggressive form of marketing for your business, maybe an augmentation for the current marketing tools you have. Besides, this works well when trying to get in touch with current customers.

This is something that you should consider for your lead generation campaign. By tapping on your current market, you increase your chances of making a profitable sale.

by: Dara Lin

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