Why Daily Deal Sites are so Popular?
Why Daily Deal Sites are so Popular?
Why Daily Deal Sites are so Popular?
On the surface, this seems like a simple question why are daily deal sites so popular? The answer too seems simple enough because you can get great deals on a variety of offerings.
In actuality however, daily deals appeal to a wide range of audience for a number of reasons, often, more than just the low attractive price tags which come along with the announcements.
Given the current shape of the economy, who wouldn't want to pay less for something? If you can save 50% - 90% on an item, then of course you'd want to buy it. And it's this desire to get a good deal that companies like Groupon and Living Social exploit.
However, there are other reasons buyers are signing onto to daily deal sites. Curiosity in particular plays a large role in why you sign onto a website. It's intriguing to know what offers are available, and often a powerful feeling to be a part of a great deal.
For some, the draw is particularly strong if the deal site is specific to their requirements or interests, such as Gamedujour.com which targets gamers, or hataday.com which is popular with hat lovers.
Yet another reason is because a lot of the products and services on daily deal sites can be resold to make a profit.
Think about it you may have an extra $5 to spend on a $10 discounted Wal-Mart Coupon. Yes, you do shop at Walmarts. But then, so do thousands of others. And within them, you are sure to find someone who is willing to pay you $8 for this gift card, earning you $3 profit. Now imagine doing this on a regular basis.
One such website where you can buy, sell and barter daily deal coupons is Take My Coupon. Located in Chicago, Illinois, the site was recently launched to an enthusiastic reception. Unlike sites like Ebay however, Take My Coupons does not promote itself as a profit making site. Instead, its target audience are those who have bought or received a daily deal, but do not want to use it. Instead of being stuck with an unusable coupon, why not sell or exchange it on Take My Coupons? The principle is sound and hundreds are already visiting the site in a bid to make a fair exchange.
But if daily deal sites are great for consumers, how do they work out for business owners?
As a business owner, before you dive in and sign a contract, it's always advisable to research the site thoroughly. What applies to Groupon may not apply to your local deal site.
Additionally, it's important to ensure your business can handle the increased, and often consolidated volume of new business thrown your way. Can your parlor book 100 pedicures each week? Can your aviation school teach thousands of new students to fly each month? These may be the numbers you have to deal with, so ensure it makes sense for your business before you jump in.
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