Why Dentists Ignore The Best Marketing Tool: Dental Newsletters
Why Dentists Ignore The Best Marketing Tool: Dental Newsletters
Do you want to build awareness, boost patient referrals, and get more cosmetic cases? The fastest way to do that is with a great patient newsletter.
Everyone agrees that Newsletters are a good idea. In fact, in all of our travels we havent met a single dentist who disagrees with the fact that newsletters are marketing 101.
If this is true then why do only 8% of dental practices publish a newsletter?
Are they lazy, careless or apathetic? No. Theyre just too busy. Newsletters are a lot of work.
Who has the time to spend 40 hours a week agonizing over every word in a sales article about cosmetic dentistry?
Can you afford the hours it takes to pour over hundreds of photographs looking for the perfect image to compliment the article about cosmetic dentistry?
Is it in your schedule to check proofs from your printer? How about the time to verify every address in your mailing list?
Its a lot of work to publish a good newsletter. Its a mountain of work to publish a great newsletter.
Youre a dentist, not a publisher! Leave the newsletter creation to us.
Or we could switch places. You write your newsletter (it only takes us a measly 150 hours a month and a staff of 10 people) and I'll fill your patients cavities and do the occasional root canal.
How well do you think that will go?
Dont even mess with publishing your own newsletter. Leave it to us and youll be amazed at how a high quality newsletter will grow your practice.