Why Do Foreign Brands Commit Quality Problems After They Have Been Introduced To China?

Almost every internationally renowned enterprise will play adventure game for violation of the rights and interests of consumers in China

. According to the reports of CCTV on March 15th, the Chinese Consumer Rights Day, two well-known international brands have been exposed, that is the Carrefour and McDonald's. It was revealed that these two businesses could not even meet the basic food hygiene and safety requirements, but offenders repeatedly and the quality problems have even become old problems. Usually, these businesses, in their original countries, stick to strict regulation and high standards, but after they have entered into the Chinese market, their sense of customer-first weakens and this is worth our reflection.

In the headquarter of Carrefour of France, the staff of the supermarket will throw out the food which will come to the expiration day the next day before the closing every night because once the store sells expired food and the inspection departments have detected that, the supermarket will suffer severe punishment with the supermarket door shuttered. Also McDonald's starting at the USA, if the foods can not achieve the food hygiene and safety standards, the business will be inspected by the health departments and accused by the public. The brand's reputation and economic interests will meet serious losses, and there is even the risk of going bankrupt. It is precisely because of such a stringent regulation, McDonald's and Carrefour not only do not dare to infringe the interests of consumers, they are also eager to develop a sound or even harsh internal management system to put an end to the infringement and violations.

However, the regulation in China has, to large extent, remained on document and the supervision is only carried out randomly but not consistently. There is a lack of scientific and strict regulation. The managing model in others countries may be followed. Even if the enterprises have the internal control and social responsibility, without the external social and regulatory constraints, they will still stand and develop in the utilitarian profits soil, soaring out of the foliage of the law and the moral bottom line.

In fact, for Chinese consumers, we already have a relatively perfect "Consumer Protection Law" and "Food Safety Law". In the future, as long as the relevant departments can change the movement type, both thinking of centralized governance, law enforcement and supervision throughout each working day, the phenomenon of international brands in China will not repeat itself year after year.

by: jessicaaugus

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