Why Do People Keep Business Cards?

Your print business cards represent who you are and what business you are in

. That is why it is very important for you to have business card printing that can help you put your best foot forward. That small piece of paper reflects all the careful planning, effort and money you have put into it so that you can have business cards that can impress. That is why every time you have your print business cards, you cannot help but feel the thrill of seeing your name on print.

Unfortunately, not all people who receive your cards feel the same way. For most of them, your business card, whether done by a professional online business card printing company or a traditional one, they could not care less. It is just another piece of print advertisement that they add to their pile of clutter. It is just another piece of business card that any client or prospect receives at any given time.

So how do you make sure that your business card is one of the few that gets noticed and makes a big impact? What should you do to make sure that your recipient actually keep and use your business card when they need your kind of service?

You need to know the reasons why people keep cards to start with. Understanding why people keep the cards can help you design and print business cards that make a positive impact to your target clients.

1. People keep cards as a link to clients and prospects. It is a way to network with potential clients so you can contact them about your business.

2. People keep cards as links to other sources and suppliers. This is especially true if you meet somebody who provides a particular service that is very hard to find.

3. People keep a business card as a link to a colleague. Many business people keep business cards of associates and even competitors. Because one day, these businessmen might just find themselves working together with the other members of the same industry.

4. People keep business cards for referrals. Some people have colleagues, relatives, neighbors, classmates who might need the service and they can pass on the business card to them.

5. People keep business cards to update themselves with the information on the business.

6. People keep the cards just because. They liked it and the person giving handing it out.

So make sure that you keep these reasons in mind. Make sure that you provide your target clients with clear information of who you are and what you do, and your business card may just pass on to someone else who might truly have a need of your service.

by: Janice Jenkins

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