Why Does A Broker Need A Website?

A website is a must for all brokers and agents today

. It is an important part of their business.

Much like days of old when the tool box of a salesman contained business cards, a phone, and a phone book, an agent must now have a presence on the web.

A broker site serves a number of purposes. With a professionally designed website an agent can:

- offer a means for clients and potential clients to learn a bit more regarding the broker and their company on their own time and schedule.

- the client base should get updated with the services and products they offer.

- display all contact information including office and mobile phone numbers, email address, mailing address, links to facebook, twitter, linkedin, and perhaps also a contact form.

- Real time quotes and prices for policies can be generated for prospective clients by including a quote engine.

- include lists of appropriate resources which a site visitor may find advantageous.

- Agents membership with groups, associations, and boards which he is part of should be displayed.

- display past achievements and career highlights in addition to a cv.

An agent website is also a solid means of advertising. By listing the website address with the online broker directories and lists, a broker is able to get to potential customers from all corners of the globe, in addition to the ones that reside just around the corner. Not only is a web site accessible from anyone with an internet connection, it is also important to point out that the web never closes. An online site is open at any hour, 7 days a week, that may bring in quality leads that one might not have gotten from other more traditional ways of advertising. This is a key factor as consumers these days are used to being able to find the information they need at all hours of the day, whereas catering to this phenomenon can dramatically increase sales.

A broker or agent that has an internet site may also project a professional appearance. Even if an agent works from home, their online presence can portray a very professional "big business" image which is very important in the eyes of a potential consumer. It serves to add legality and authority, as testimonials as well as other suggestions are easily displayed.From the point of competition, an agent must have a website with a design which is easily navigable by the customers, and to remain different from others.

Owning a resourceful and good looking website is also a great way of connecting and collaborating with clients in real time.With easy to use tools such as twitter and chat rooms, that can easily be added to a website, an agent can listen and respond to the needs and desires of their customers with speed that was unheard of only a few years ago.

Maintaining an ongoing and accurate presence on internet, by means of a personal agent site is just as essential for a broker as possessing a grill is for a restaurant. It is just so necessary now.

by: Jamie Hanson

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