The entire business community world wide is aware that there is really only one search engine that does make a difference and that there is only one search engine that you need to be fouind on and this is Google.
Lets say you have just had your new web design completed and uploaded to the world wide web. The most importatnt thing for you and your business is that you are found on page one of google for your main keywords. If you are not found on Google then as a responsible business owner you have to employ a respected and knowledgable search engine optimisation company that will be able to prople you to the desired and most coveted page one position.
The only problem with having your new web design sydney optimised and showing on the very first page of google is that Google employs engineeers who are constantly playing with and altering its search algorithm. So one day you are on page one of google for your main search key word and then the next day you are on page seven. This is a major problem and businesses must embrace the fact that Google does change its algorithm and that as a business owner you have to always be on alert for this and be constantly emplying search engine tactics that will keep you on the first page of google. Its not enough to sit back and hope that things wont change as this is a very bad tactic. remeber that google keeps changing and you have to stay well on top of this.