The only problem with having your new web design sydney optimised and showing on
the very first page of google is that Google employs engineeers who are constantly playing with and altering its search algorithm. So one day you are on page one of google for your main search key word and then the next day you are on page seven. This is a major problem and businesses must embrace the fact that Google does change its algorithm and that as a business owner you have to always be on alert for this and be constantly emplying search engine tactics that will keep you on the first page of google. Its not enough to sit back and hope that things wont change as this is a very bad tactic. remeber that google keeps changing and you have to stay well on top of this.