Why Does My Dental Practice Need Social Media At All?

Social connections are a big part of what makes us human

, our unique desire and ability to bond with those around us. Why does that matter when it comes to marketing?

Most dentists spend years working on chair-side manner. You know the importance in connecting with your patients to increase their treatment plan acceptance ratios. Connection is a clear benefit. That same connection can work against dentists. How many dentists have had a great hygienist leave and take a good portion of patients along? That speaks to the power of social connection; a hygienist spends a long time working on a patients gums, conversing and building trust. Time, communication, and relationship building are the core of successful dental practices and by extension, at the core of successful marketing programs. Social media is the perfect platform for this. Thats why social media matters so much to your dental practice, whether or not you a personal convert. Its the same opportunity youve always had as a practitioner to connect with patients. Only now, your chair-side is much bigger.

As a busy professional, you dont want to spend an undue amount of time and energy learning the ins and outs of social media marketing. Weve created a product that will get you up to speed with the minimum effort for the maximum results.

What is Social Media?

Social Media can be defined as a way people connect and interact using digital and mobile platforms. The bulk of social media is user created content, and is a new toolset for traditional marketing techniques with the added benefit of being far more effective.

Your patients are interacting on social media. So are your employees. You cant afford not to have a well developed precise in this way. A website alone is no longer enough.

Traditional marketing efforts were a one-way conversation. Got a great dental practice? Tell potential patients about it. Social media is different. Its a two-way conversation -and you cant jump in only trying to sell.

Social media is like a giant dinner party. Conduct yourself online as if you are a guest at a party, and you arent particularly close to any of the other guests. Would you go in trying to aggressively sell people on yourself? Would you dominate conversations, making them all about what you have to offer? If you did, it might be the last party youd be invited to in that social circle. People want to have conversations, share their own experiences, be heard, and then theyll listen to you. If instead, you simply listen first, exhibit a wining personality, and relate to people, youre going to get invited to more parties.

Where do I start?

You dont need to start by opening multiple accounts all at once. Start by building a presence on the major social media platforms. Google+, Facebook, and Twitter are the core 3 we recommend. Those are the platforms included in Easy Social Practice, the simplest social media management tool for dentists that there is. Find out more here.

by: gus kaloti

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