Why Drupal Cms Websites Are More Seo-friendly

In this competitive Internet era, every business is striving to place its website

on the top search results of the major search engines for the services and products they deal in. Obviously, the early you appear to the surfers, the more are the chances to get visitors. And, these visitors can then be converted into customers on the basis of your services. This brings two conclusions; one that the website should be search engine-friendly (for high rankings) and another that it should attractive (for high sales).

Thus, your focus should be on developing a search engine friendly website with development framework. Covering both these aspects, Drupal Content Management System (CMS) is a perfect solution. Rather than building a website with plain Dreamweaver templates or HTML pages, it is better to opt a content management system for scalable solutions. A CMS stores content in a database, separates the design from content, and provides easy updates. And, with a good content management system, even the non-technical users can edit the content without any knowledge of HTML or Web designing.

Drupal CMS is an award-winning open source platform which is a perfect choice for small and large enterprise websites. It is known for its dynamic nature as you can rapidly modify modules to makes changes in the website. Some of the reasons why Drupal is better for SEO-based web applications are:

URL Control:

It gives precise control over URL structure by giving custom URLs to every content. While, WordPress limit you to only one permalink URL for all posts. The Global Redirect Module will redirect (301) the internal Drupal URL to custom URL alias, automatically. So, unlike other CMS, Drupal's content pages offer nice, clean URLs.

Taxonomy:

It has a powerful taxonomy (category) system which allow you to tag and organize content. You can also set your website for hierarchical categories with single or multiple parents. The advanced taxonomy features combined with Views and Content Construction Kit (CCK) allows you to target long keywords easily.

Page Titles and Meta Tags:

It is difficult to manage the page and meta tags in some of the content management systems, while this is not the case with Drupal. The Page Title Module provides you custom control for HTML elements and the Meta Tags Module let you manage pages' individual meta description tags.

Excellent Documentation:

Documentation covers official handbooks, API Reference, tutorials, videos, blogs, and excellent new book Pro Drupal development. You can even learn more about the framework from Drupal Dojo community.

There are many sites using Drupal, so the technology is definitely here to stay.

by: Muhshi Quek

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