Why Every Organization Should Set Up a Facebook Fanpage

Why Every Organization Should Set Up a Facebook Fanpage

One thing that we sometimes encounter is organizations that are apprehensive about creating a Facebook Fanpage. Facebook is often perceived as a consumer medium where individuals go to share with their friends and family, some businesses don't see it as a platform that reflects or runs parallel to their brand.

If this is you, we hope that this article changes your mind!

As you are aware, Facebook has over 500 million users worldwide. Canada alone has over 12 million active users and when you consider that Canada has a total population of approx. 33 million that means that 1 in 3 Canadians is an active Facebook user. For this reason alone, you should be on Facebook, if for no other reason, it increases your accessibility to your clients and prospects.

Facebook has pages for business and you can create a page for a "local business or place", "company, organization, institution", "brand or product", "artist, brand or public figure", "entertainment" or "cause or topic". This wide range of page templates enable you to create a branded page that indexes on Facebook. You can even customize your Facebook Fanpage to have more control over the look of your page.

When someone clicks to "like" your page they become your fan and will receive updates from you which you can use as an opportunity to sell to your prospects, to announce news and updates and educate prospects about the products or services that you offer.

You can take advantage of Facebook pay per click advertising and can either promote your company, a product/service or run a promotion to get fans. Facebook enables you to target your advertising by location, age of prospect, sex of prospect and more.

Once you build a fan base you can obtain a vanity URL with your company name in it.

You can include tabs to share photos, videos, links, events and more. You can open up moderated discussion boards and you also have access to hundreds of Fanpage apps.

There are so many different ways that organizations use Facebook and position their Facebook Fanpages to increase brand recognition and online awareness. If you are considering a Social Media Marketing campaign, consult with a company that specializes in Social Media and they can recommend a strategy that compliments your brand and marketing goals. For more information please visit www.assureassess.com/socialmedia.

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