Why External Smtp Or Smtp Service Has Become Necessary
No technology can be free from problems and it is true in case of emailing through internet technology as well
. The most common problem faced by people while sending and receiving emails is spamming. Therefore, there is a need for some solution to solve this problem. SMTP or SMTP Service is able to make emailing a secured way of communication.
Today, paid mail services as well as free mail services do not accept any mails from local SMTP because they are used by the spammers to send spam messages. Thus, SMTP Service is needed to provide protection against these spam messages and as a safety measure both the paid and free mail services accept messages from public SMTP mail servers. This is so because these public SMTP servers have their addresses registered as public SMTP relays. Using a local service to sent mail via any mail service will lead your mail directly into the spam folder. Thus, there is only one way by which you can keep your mail out of spam folder i.e. SMTP Service.
As we all know that SMTP is the main transferring agent; however, it may face many other problems if it is used for sending bulk messages because the pace of sending mails depend on the speed of the SMTP Service. This is so because SMTP Service is suitable for sending small number of emails. But there has been a considerable increase in the volume of emails sent as email communication is now being used by business houses for marketing purposes. Therefore it is essential to know the problems and solve them as soon as possible. SMTP may encounter the following problems:
The server can refuse to accept the messages if its volume increases to such a level that it exceed the definite limit per hour or per day.
It may not allow multiple connections at one time.
It may use strict anti-spam filters for filtering the messages received which may result in rejection of important messages as well.
And as a result they cannot be used for sending bulk messages and hence, unsuitable for email marketing.
However, this problem can be sorted out if external SMTP or SMTP Service is used. But make sure that you choose a service which is suitable according to your needs and helps you in efficient and speedy emailing so that your online marketing strategy becomes successful.