Why Have A Lead Generation Website As Part Of Your Internet Marketing For Small Business Strategy

A local business owner in any niche will benefit greatly from having a lead generation

website as part of their internet marketing for small business strategies as it is a way to establish and develop relationships with your customers.

Here are some of the ways in which you can benefit from setting up a lead generation website.

Many people today are looking on the internet for the information they need. They are even searching the internet for local businesses in their community. As more and more people get access to smart phones and laptops as well as other internet enabled devices they are using these devices to find the information they seek.

Therefore, if you, as a local business owner, wish to be found by the very customers who need your services - you need to have a website that will tell these customers more about your business and its services. A website can very easily tell your visitors a great deal of what your business can offer them. A printed advertisement is not able to display as much information as a website.

If your website is a lead generating one you will be able to capture all the details of visitors who arrive there. These details will enable you to connect with them via a permission based email marketing system in which you engage and form a relationship with them. This relationship will allow your customers to know you well enough to be able to trust you with a purchase. Research has shown that people do not readily buy from a stranger, and that it takes up to seven points of contact before someone will make a purchase. This means that regular emails to your prospective customers are very important.

Having a website makes it a great deal easier for current customers to recommend you to other prospects, and for you to direct people you meet to it. Once you have a website you can advertise it on your company business card, on infomercials, on letterheads and on a whole host of other advertising methods. When sending out emails it is a good idea to include a brief signature line at the end of it with a link to your website.

You can also promote your business' special offers or irresistible offers on your website to further attract additional customers to your funnel. Once your website is set up there is no additional cost to advertising with it. You are able to edit and make changes every time you wish. If you advertise through the Yellow Pages your advertisement is fixed for a whole year and costs a great deal more.

As you can see, setting up a lead generation website is an important internet marketing for small business strategy that will enable you to attract more customers at no additional cost.

by: Moira Wight

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