Let me describe the simplest and yet most effective idea for selling (selling system) I have ever seen in action
. You too may have seen it in practice because I have witnessed it being used on two different continents that are miles apart. On a hot day when temperatures are high, a lemonade stand gives all passersby a free taste of their cool drink which under the circumstances is almost irresistible. It would seem that the lemonade stand is wasting valuable lemonade that it would have otherwise sold. The truth is that this selling system tempts many passersby who would have otherwise not stopped to make a purchase to buy. Some take advantage of the free sample and walk away without buying but at the end of the day the lemonade given free is but a small fraction and a tiny part of the total costs from the huge revenue made from lots of sales. Sales that would never have happened without the brilliant selling idea of giving away free samples.