Why is it necessary to optimize your website in the first place
? Answering this question will help in digesting the concept of SEO further. SEO is indispensable in internet marketing because internet visitors place premium value on search engine results such that it is only websites which have high ranking in the search engines that are visited anytime they search for a keyword on a particular niche. Internet visitors have trust in the contents of search engine result and are more readily disposed to visit sites which occupy the first two pages of internet ranking. It therefore means that those sites which have a good place in search engine rankings will benefit from free advertising of search engines. This therefore answers the question why it was necessary for site owners to optimize their sites as effective internet marketing.