If you do not do actual research keyword, not and will not get a lot of traffic or transport of poor quality
. It is usually a combination of both. Thus, sales and profits will suffer. People are looking for products you can never find your site. In essence, you are wasting the potential of the site. If you want your site to succeed, keyword research is essential! When you find new keywords to search using keywords, you author the content of your site, very focused on them. When you do this is to ensure that the site content is very important to your audience and be rewarded with higher search engines and visitors located in SERPs results.