Why Is Mattel The Leading Toy Manufacture?
If you organize by revenue, Mattel Inc
If you organize by revenue, Mattel Inc. is the largest toy company in the entire world. It was founded in 1945 by Matt Matson and Elliot Handler, who combined their two first names in order to create the name of the company. Mattel's longest running and most iconic toy product is the Barbie doll. Barbie was created 1959 by Ruth Handler, the wife of founder Elliot Handler. At the time there wasn't a precedent in America for dolls for young girls that actually looked like adult women. The idea was originally greeted with a good deal of scepticism, but Ruth recognized that this was a potential untapped market, and she eventually persevered. Due to her passion, Mattel became the first company to successfully capitalize on an adult figure doll marketed specifically towards an audience of young girls looking to play pretend as an adult role model.
The marketing of Barbie brought about another world first for Mattel. This was the first time in which a toy had been extensively marketed over the untested media of television. It was a huge success, and the example has since been extensively copied throughout the decades by toy manufacturers looking to gain an audience for their new products. Mattel's success can be at least partially attributed to its bold actions that have made it an innovative pioneer in the children's toy industry.
Mattel owns the rights to a plethora of different famous and classic toy brands, including Hot Wheels, Magic 8 Ball, Cabbage Patch Kids, Rock 'Em Sock 'Em robots, See 'n Say, Fisher Price, Matchbox, Pound Puppies, and Polly Pocket, among others. Mattel also manufacturers dolls and action figures for a variety of different fictional favorites such as Monster High, Ghost Busters, Batman, Superman, Toy Story, He-Man, She-Ra, Sponge Bob Square Pants, Justice League Unlimited, Rugrats, and The Simpsons, among others.
Mattel also owns the rights to manufacture several popular games, such as UNO, Skip Bo, Pictionary, Cinq-0, Lie Detector, Apples to Apples, Othello, Scene It, Kerplunk, and more. Mattel is unmatched in its extensive lines of products, and has been in the business of providing quality toys and games to children and the whole family for over 50 years. They've got their corporate hands into so many products that are on the market that we all know and love that it's sometimes staggering to realize just how much a part of all our lives this company actually is.
Far beyond just manufacturing Barbie, as incredibly iconic and popular as that doll line has become, Mattel is a major force in the toy manufacturing industry that has created an extremely extensive array of products that are often iconic in their own rights, not to mention extremely popular. It's impossible to go through childhood without being introduced to a product that has been dreamed up and created by the innovative and pioneering minds over at Mattel Inc. This company surely deserves our recognition as perhaps the biggest player in the toy game, creating quality toys that children are sure to enjoy for generations to come.
See our Authors box below for a current list of the Top 10 Toys of the year.
by: Paul G White
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