Why Is Social Media Popular?

The TEDx video on YouTube http://www.youtube.com/watch

?v=04c8e_W8jmg by Michael Drew has several useful insights on today's technology driven generation and the role of social media in developing the outlook of this society as a whole.

The e video http://www.youtube.com/watch?v=04c8e_W8jmg explains several aspects of the society. This society is considered to be a civic society where every individual believes that he is entitled and needs to be listened to. People do not shy away from expressing their opinions about products, companies, or about any idea in general.

Technology has given several platforms for individuals to voice their concerns or opinions through the social media like Google, Facebook, Twitter, Wikipedia, discussion forums, and instant messaging systems. If one has a view then he is free to share it on any and all of these platforms, and make sure that it reaches the maximum number of people.

Michael Drew in the video http://www.youtube.com/watch?v=04c8e_W8jmg explains that today's civic society does not yield to conformities or exclamations; rather it is interested in a genuine language and straight talks. Being a consumer, it does not hesitate in expressing views about a genuine product that is free of fancy language or superlative tone.

Gone are the days when the consumers would buy a product based on the size of the company or the colorful ad of the product. Consumers in this generation are well aware of the hype generated and resort to social media that can give them firsthand information from the customers who have used the product. More than 60 percent of buyers today are relying on social media feedback as opposed to 14 percent basing their decision on advertisement. These media are growing at an exponential rate. It can very well assessed from the fact that where it took radio 38 years to reach fifty million users, it has taken Facebook just nine months to reach great numbers of users that is difficult to comprehend.

The video http://www.youtube.com/watch?v=04c8e_W8jmg presented by Michael Drew makes several important observations into the changes in the mindset of the people. People discuss everything; any news good or bad is out on the internet in minutes. While a good work can gain accolades, a bad product can affect the company immediately.

This rapid growth of social media and the increased dependability of people on social media make it imperative for companies to study the effects of these media on their products, how they can utilize the feedback given in those media to improvise their products, and how to reach a larger number of customers through these media. The companies are taking the testimonials seriously.

by: Billsz Pere

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